I guess it all started about ten years ago…I had left home for university to supposedly become financially independent from my parents. My brother had done the same, but instead of university, he had chosen the learning experience of the uber-resort Whistler.
My goal: Learn and Earn.
His goal: Ski.
Something in my plan was fatally flawed. I hadn’t anticipated sleepless nights dreaming about what he was doing and what I wasn’t. Sure, the money I was earning allowed me to get out west and spend a week hopelessly trying to keep up – but it only served to make the snow cravings worse and the bags under my eyes deeper.
Clearly something had to change, and it did. We now both live in one of the most pristine settings imaginable, set at the foot of arguably the greatest Freeride destination on the planet.
Our new goal is simple: to share our lifestyle and offer epic experiences. We’ve built this dream from the ground up, founded with good friends, good people and great destinations. So this year, join us and come taste the flavour that only Swiss chocolate can deliver!
My goal: Learn and Earn.
His goal: Ski.
Something in my plan was fatally flawed. I hadn’t anticipated sleepless nights dreaming about what he was doing and what I wasn’t. Sure, the money I was earning allowed me to get out west and spend a week hopelessly trying to keep up – but it only served to make the snow cravings worse and the bags under my eyes deeper.
Clearly something had to change, and it did. We now both live in one of the most pristine settings imaginable, set at the foot of arguably the greatest Freeride destination on the planet.
Our new goal is simple: to share our lifestyle and offer epic experiences. We’ve built this dream from the ground up, founded with good friends, good people and great destinations. So this year, join us and come taste the flavour that only Swiss chocolate can deliver!
Jesse Cohen
Founder, Chocolate Freeride Productions
